Alka Seltzer, F Power, and a Question

You shared some GREAT feedback on my reader Profile, Promise, and Scope and I super appreciate that!

I have a quick question for you in a moment, but before that… a brief update, and a funny story…

As of today, I now have 23,688 (pre-edit) words written. Huzzah for consistency!

Now for the quick story… It’s funny the rabbit holes we can fall into during the research part of writing a book.

The other day I was looking into the background of a story I’d heard about Comet (the household cleaner) and how they went about increasing sales, and I found myself reading up on how Alka Seltzer doubled their sales instead!

The short version of the story is that their sales had flatlined. They weren’t seeing any more growth. The younger generation associated alka seltzer with hangovers and overindulgence and wasn’t buying it. As for their existing customer base, they were already buying all they needed.

They were stuck.

It was their ad agencies that struck upon gold with one of the 16 ads that they tried out. In this one ad, they simply showed a glass with two tablets being dropped in — their now classic “plunk, plunk, fizz fizz.”

Until that time, the package always said to take just one tablet, but when they were…