Creating the Freedom to Give More: Impact at Scale

Jeremy Shapiro
6 min readSep 12, 2023
Creating the Freedom to Give More: Impact at Scale. Marc Freedman’s Story.
Creating the Freedom to Give More: Impact at Scale. Marc Freedman’s Story.

Trading dollars for hours isn’t a bad thing — especially when it pays well — but when you’re asking clients to trust you before even seeing results and you’re keeping your phone by your side even when on the beach trying to enjoy vacation, there’s got to be a better way.

But then… you discover your area of genius… You figure out what to offload, you hire right, and you take back control of your time, all while not asking your clients for a dime until you deliver.

The journey, however, is not without its challenges, but the destination is worth it.

Marc Freedman started his career over 40 years ago, helping clients increase revenues, and more importantly, reduce their expenses. The business model at the time was fixed price projects for clients big and small, which took a lot of trust on the client side.

Marc was focused on the expense reduction side of the equation and always bringing in a revenue growth partner to help on the top line, and one day his revenue partner said, “You’re always bringing me in for your projects, why don’t you just focus on the expense reduction?”

Expense reduction was Marc’s area of genius. He was really good at it. That might have just been the accountant in him, but when you’re working on saving clients millions of dollars across dozens of categories, it’s a win-win for everyone.

Having audited over 25,000 businesses and saved his clients over a billion dollars, he has pricing data that nobody else has and can negotiate with that kind of data. Serving clients with $20 million in revenue and up — with his largest client processing over $2 trillion in revenue in a year — allows for some tremendous cost savings.

As Marc began to specialize in expense reduction, he had the opportunity of a lifetime.

He could partner as a franchisee of an existing expense reduction brand, and get right into a business in a box. That opportunity, however, came with some strings. Not only a hefty fee, but a significant chunk of his revenue.

Being an entrepreneur, Marc did what we all do and with a deep breath and a leap of faith, he stepped forward and went at it on his own. He was even able to outsource many categories of expense…

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Jeremy Shapiro

Jeremy is the Facilitator of the Bay Area Mastermind, an Entrepreneur, an Advisor, and a Cyclist. He rides long distances for craft coffee and vegan pastries.