How to Create a Killer Social Media Strategy

Why Have a Social Media Strategy?

Your Customers Are on Social Media

Build Your Brand

Important to Have a High ROI

Allows You To Be Creative

How to Create a Killer Social Media Strategy: A Step-By-Step Guide

Choose Your Target Audience

  • Gender
  • Age
  • Location

Select the Right Platform

Know What to Post

Videos:

Images:

Blogs:

Figure Out the Right Time and Day to Post

  • Facebook: Tuesdays, Wednesdays, and Fridays are said to be the best for posting on Facebook. Most experts suggest posting between 9AM and 1PM since most Facebook users are active during these hours. On the other hand, Saturday is said to be a bad day for Facebook since few of its users are active on Saturdays.
  • Instagram: Tuesdays are said to be the best for posting on Instagram. Most experts suggest posting between 11AM and 2PM. It is believed that Instagram isn’t usually the first platform people check after they wake up, hence it is okay to post a little late. For best results, Sundays should be avoided as engagement on Sundays is pretty low on the platform.
  • Twitter: Wednedays are said to be the best for posting on Twitter. Since it is many social media users’ first source of information, they often check it first in the morning, which makes 9AM-3PM a good time to post on the platform. Just like Facebook, Saturdays are slow.
  • LinkedIn: Since LinkedIn is used by business people, it works well on workdays mainly Tuesdays and Wednesdays. The best time is said to be between 9AM to noon. The weekend is said to be a bad time to post on LinkedIn as most of its users don’t check the platform on Saturdays and Sundays.

Look for Reliable Social Media Tools

Pay Attention to the Numbers

Creating a Killer Social Media Strategy

Who’s Your Peer Advisory Group?

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Jeremy is the Facilitator of the Bay Area Mastermind, an Entrepreneur, an Advisor, and a Cyclist. He rides long distances for craft coffee and vegan pastries.

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Jeremy Shapiro

Jeremy Shapiro

Jeremy is the Facilitator of the Bay Area Mastermind, an Entrepreneur, an Advisor, and a Cyclist. He rides long distances for craft coffee and vegan pastries.

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