Why Content Marketing Is Important for Your Business

Why Content Marketing Is Important for Your Business

What Is Content Marketing?

What Is Content Marketing?

Why Content Marketing?

Why Content Marketing?

Benefits of Content Marketing for Businesses

Benefits of Content Marketing for Businesses

Content Marketing Promotes Your Brand Awareness

Content Marketing Increases Your Web/SEO Traffic

Content Marketing Encourages Brand Loyalty

Content Marketing Increases Engagement on Social Media

Content Marketing Makes Customer Support Easier

Content Marketing is 10x Better Than “Normal” Marketing

Content Marketing Boosts Your Products Visibility

  • Direct visibility. Writing a ‘how-to’ article about your specific products will inspire your audience to check out the products themselves. Remember to provide links to your product pages if you talk about them in your blog!
  • Indirect visibility. If your blog or article is informative enough, other websites will link back to it. Search engines like Google see backlinks to mean that your webpage is informative and relevant. More so, the links to your product pages are also seen as a valuable internet resource. The more other websites link to your web pages, the higher they are ranked on search engine result pages (SERPs).

Content Marketing Builds Engagement via Multiple Formats

  • Newsletters
  • Blog posts
  • Instructional guides
  • Photobooks
  • Webinars (on and off social media platforms)
  • Podcasts
  • Virtual interviews
  • Videos and many more

Content Marketing Is A Virtual Sales Team Member

Content Marketing Promotes Your Brand Voice

Content Marketing Converts Passive Email Subscribers to Web Visitors

Content Marketing Allows You to Control the Conversation

How to Implement Content Marketing for Your Business

How to Implement Content Marketing for Your Business

1. Understand Your Audience

  • Who is my target audience?
  • Where are they usually located?
  • How can I best reach out to them?
  • What information are they searching for online?

2. Create Content for Your Audience

3. Repurpose Your Content

4. Experiment With Different Formats

5. Encourage Your Followers to Share Their Experiences

Who’s Your Peer Advisory Group?

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Jeremy Shapiro

Jeremy Shapiro

Jeremy is the Facilitator of the Bay Area Mastermind, an Entrepreneur, an Advisor, and a Cyclist. He rides long distances for craft coffee and vegan pastries.